CineMastercard represented Azerbaijan at CineEurope, Europe's premier annual exhibition for the cinema industry, held in Barcelona, Spain. Celebrating its 35th anniversary this year, the event brought together key stakeholders from across the global film industry.

Azerbaijan was represented at the exhibition by Zaur Darabzadeh, Head of the CineMastercard cinema chain (CinemaPlus LLC). During the event, distribution agreements were signed with major international film studios, including Universal Pictures, Sony Pictures, The Walt Disney Company, Paramount Pictures, and Warner Bros., regarding the release of their upcoming films in upcoming seasons.

The event featured the participation of major Hollywood and European film studios, as well as the latest technologies and innovative solutions for cinemas. Organized by The Film Expo Group, CineEurope is the official event of the International Union of Cinemas (UNIC), bringing together representatives of the cinema industry from more than 70 countries.

Meetings were also held with leading cinema technology providers to discuss modern solutions for cinemas, prospects for implementing innovative technologies, and the use of virtual reality (VR) and augmented reality (AR) technologies to create a new audience experience.

CineMastercard continues to contribute to the development of Azerbaijan’s cinema industry by providing audiences with the opportunity to watch global film premieres at the same time with their international release. The cinema chain remains committed to introducing advanced technologies, enhancing the quality of theatrical presentation, and creating the most comfortable viewing experience for its visitors, further strengthening its leading position in the country’s cinema market.